Focus: New omnichannel and DTC growth strategy
Overview
A maker of comprehensive dust barrier solutions for construction, remodeling, and renovation, the client had historically used a wholesale distribution model. They wanted Tighe’s expertise to help them execute a bold new business strategy that would modernize their supply chain. Tighe helped implement an omnichannel approach to sales – as well as sell direct to consumers (DTC) through Amazon.
Operational Profile
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Smooth transition to a DTC omnichannel model
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Created a new process design and managed process change
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Implemented a robust set of KPIs for continuous improvements
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Met all Amazon compliance requirements, while keeping costs under control
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